SEO CASE STUDY

Client Overview

POPS Vietnam is a major digital entertainment platform under POPS Worldwide, offering a vast library of music, anime, and comic content. With a strong presence across Southeast Asia—including Vietnam, Thailand, Singapore, and Indonesia—POPS collaborates with global content producers to serve a diverse and growing audience. 

During my time as the in-house SEO Manager, I developed and led a comprehensive video SEO strategy as part of our broader efforts to scale organic visibility and performance across both web and mobile platforms.

🧩 The Challenge

POPS VN is a leading video content platform in Southeast Asia, but:

• Despite having a vast video library, many videos weren’t ranking or appearing in Google Search results.

• The site had limited discoverability, especially for organic traffic to video content.

🔧 My SEO Approach

To increase visibility of video content in Search, I implemented:

• Advanced Video Schema Markup: Applied structured data to all video content, enabling better indexing and eligibility for rich results.

• Consistent Video Sitemap Submission: Ensured all new and existing videos were crawled and indexed by frequently submitting an updated sitemap to Google Search Console.

Tools involved:
→ Google Search Console
→ Schema Markup
→ XML Sitemap
→ CMS-based schema plugins and manual injection

📈 The Results (Over 6 Months)

• 3x growth in organic video traffic from Google

• 350% increase in click-through rate (CTR) to both the web and mobile app platforms

• Enhanced presence in rich video snippets, improving discoverability and engagement

✨ Key Takeaway

Optimizing video SEO with schema and sitemap discipline significantly boosted POPS' visibility, turning underperforming assets into high-traffic drivers.