Event 

Client Overview

POPS Kids, a subsidiary of POPS Worldwide, is a leading online platform in Vietnam offering a rich variety of children’s content—from anime and cartoons to interactive learning programs. Beloved by children and trusted by parents, POPS Kids has built its name as a go-to entertainment destination for young audiences. 

⚠️ The Challenge

Although highly popular, POPS Kids was largely perceived as an entertainment-only brand. The main challenge was redefining this perception and positioning POPS Kids as a trusted edutainment platform where fun meets meaningful learning. 

We aimed to convert fans into active users of the platform’s online educational courses.

🚀 The Approach

To bridge the gap between entertainment and education, we designed a strategic offline campaign around International Children’s Day (June 1st), a major celebration for families in Vietnam. Key actions included:

• Organized a large-scale public event to create a vibrant playground for children and parents, encouraging both fun and learning.

• Partnered with teachers and educators to deliver educational stage performances, showcasing how learning can be fun and interactive.

• Collaborated with iconic Japanese brands such as Pokémon and Doraemon to boost engagement and brand excitement.

• Integrated interactive learning zones and program demos to introduce POPS Kids’ online educational content in a hands-on, relatable way.

• Reinforced the brand’s edutainment positioning, merging trusted education with beloved entertainment content.

📊 The Results

• Drew in over 1,000 attendees to the event.

• Achieved a 30% increase in sign-ups for online learning courses.

• Successfully rebranded POPS Kids in the minds of parents as an edutainment platform—where kids can enjoy and learn, all in one place.